Your growth toolkit, all in one place
If you’re a partner in the Builder Tier of the Intuit App Partner Program, you should know that upgrading to Silver Tier isn’t just about technical benefits; it’s about giving you the tools to grow your business. One of the most powerful advantages of Silver is access to the Partner Resource Center (PRC), your central hub for marketing enablement and co-marketing opportunities.
Think of the PRC as your on-demand growth team: it’s packed with templates, training, and campaigns designed to help you promote your app, engage SMBs, and accelerate adoption.
Why the PRC matters
Like many partners in the Builder Tier, marketing can be a challenge. You’re focused on development, bug fixes, and shipping features, leaving little time to create go-to-market strategies and polished campaigns.
The PRC solves that by putting ready-to-use resources at your fingertips:
- Campaign templates so you don’t have to start from scratch.
- Sales and technical guides so your team can speak SMB language.
- Educational resources so you can sharpen your GTM strategy.
- Industry event and partner webinar calendar to network and explore opportunities to increase app exposure.
It’s everything you need to run polished campaigns, without hiring a marketing department.
A guided tour of the PRC
1. Marketing Hub: Campaigns and Assets Ready to Go
No more staring at a blank page when you need a landing page or social post. The Marketing Hub includes:
- Campaign Templates: Pre-built email copy, graphics, and nurture workflows you can brand and launch.
- Social Media Assets: Ready-made visuals for LinkedIn, X (Twitter), and Facebook to promote your integration.
- Promotional Guides: Tips for running effective campaigns — from messaging to timing to metrics.
These resources are built by Intuit’s marketing experts, so you get enterprise-level quality without the overhead.
2. Enablement Library: Your Sales and Technical Playbook
Whether you’re selling directly to SMBs or through channel partners, the Enablement Library helps your team position your app with confidence. It includes:
- Sales Guides: Talk tracks, objection handling, and value-prop frameworks.
- Technical Guides: API references, integration best practices, and deployment checklists.
- Competitive Insights: Market trends and positioning tips to help you stand out.
When your whole team is aligned on messaging, you close deals faster and onboard customers more smoothly.
3. Marketing Academy: Learn at Your Own Pace
The Marketing Academy offers self-paced training to sharpen your growth strategy. Courses cover:
- Go-to-Market Basics: Audience targeting, campaign planning, messaging frameworks.
- Digital Marketing: Paid media tips, SEO best practices, social media strategy.
- Partner Best Practices: Real examples from successful app partners.
Whether you’re new to marketing or looking to level up, the Academy gives you practical lessons you can implement right away.
4. Event Calendar: Spotlight and Co-Marketing Opportunities
Visibility matters, and the PRC keeps you in the loop on where and how you can get featured:
- Co-Marketing Events: Webinars, joint promotions, and live events to reach SMB audiences.
- Community Webinars: Learn from Intuit experts and other partners on how to grow faster.
- Dedicated engagement opportunities
These aren’t just “nice to haves;” they can lead to real exposure and a measurable increase in installs.
Real-world example: Turning templates into installs
Imagine you’re about to launch a new feature. Instead of writing a campaign from scratch, you pull a PRC nurture template, customize it with your branding, and send it to your install base. In hours, not weeks, you’ve launched a professional campaign that drives engagement and adoption.
Multiply that by every feature launch, every seasonal campaign, every co-marketing event. You can see how quickly the PRC starts to pay for itself.
How to get the most from the PRC
Once you upgrade to Silver and gain access, here’s how to maximize your ROI:
- Assign an Owner: Designate someone on your team to own PRC usage.
- Plan Quarterly Campaigns: Use the PRC calendar to map out themes.
- Track Results: Monitor clicks, installs, and retention to see what works.
- Share Learnings: Bring insights back to your team so everyone benefits.
The Silver Tier advantage
PRC access is exclusive to partners at the Silver level and above. That means you’re tapping into a set of resources designed specifically to help you scale your install base, increase retention, and grow revenue, faster than you could on your own.
| RESOURCE | BUILDER TIER | SILVER TIER |
| Marketing Hub | No access | Included |
| Enablement Library | No access | Included |
| Marketing Academy | No access | Included |
| Event calendar | No access | Included |
Activate your toolkit
Marketing and enablement don’t have to be roadblocks. With the PRC, you can execute professional campaigns, educate your team, and reach more SMB customers, all without hiring extra staff.
Ready to access the Partner Resource Center?
Here are the steps to subscribe:
1. Sign in to the Intuit Developer Portal
2. Accept the new Developer Terms of Service
3. Validate your company address
4. Go to: Workspaces > Billing and Subscription (currently, this is only visible if your company address is in the US)
5. Add your payment method and subscribe to the Silver Tier
Or watch this video on how to subscribe.
Upgrade to Silver today to activate your growth toolkit!