Building a great app is only half the battle. It also needs to be visible. If potential customers can’t find it, they can’t use it, which means they can’t become paying users.
For many Builder tier partners, this is where growth stalls: your listing gets buried under competitors, small and medium business (SMB) decision-makers don’t recognize your brand, and organic installs plateau.
Visibility doesn’t have to be a growth bottleneck. Upgrading to the Silver tier helps you unlock marketing resources, co-branding guidance, and access to standard developer support that can make your app easier to find and trust.
Why visibility matters for customer adoption
Small businesses are busy. They want trusted solutions backed by names they recognize. By listing your app on the Intuit App Marketplace, you’ll not only gain visibility and attract more users within the QuickBooks ecosystem, you’ll also highlight your app’s seamless integration and credibility.
Here’s what happens with visibility:
- Higher discovery: Your app appears in search results and stands out in key categories.
- Higher conversion: A credible, optimized listing encourages SMBs to click, explore, and install.
- Faster growth: With increased awareness and engagement, your installs scale more quickly.
Silver tier: A foundation for growth
Silver tier helps partners move beyond early hurdles by providing tools and assets to improve credibility and discoverability. It doesn’t guarantee promoted placement or campaign inclusion, but it gives you the resources to market your app more effectively within Intuit’s ecosystem.
- App listing and optimizing support
Silver partners can list their apps on the Intuit App Marketplace and gain access to an app listing optimizing template, including Intuit’s Partner Branding Guide, which provides best practices for co-branding, logo use, and tone. This ensures your listing and marketing materials meet Intuit’s standards and inspire confidence among SMB buyers. - The Silver badge: A trust signal
Badges matter. The Silver badge shows small businesses that your app meets Intuit’s partner standards and is actively supported. It’s a visual cue that says, “this app meets Intuit’s technical and compliance criteria.” - Access to the Partner Resource Center
Silver partners receive access to Intuit’s Partner Resource Center, which includes marketing enablement assets, co-marketing templates, and training materials through the Partner Marketing Academy. This helps you create stronger campaigns and co-branded content that align with Intuit’s standards. - Eligibility for marketing opportunities
Silver partners may be considered for inclusion in Intuit’s customer-facing campaigns, newsletters, and spotlights, depending on availability and alignment. Exposure isn’t automatic—but Silver status makes your app eligible for these programs.
Example: Building credibility drives growth
Imagine two apps addressing similar use cases, but only the Silver tier app is visible in the Intuit App Marketplace, backed by enhanced integration capabilities and co-marketing support. That visibility turns potential into growth.
The Silver tier app is more likely to earn clicks and installs—not because the product is better, but because it’s presented as a trusted, vetted solution.
Optimize your listing to maximize impact
A tier upgrade is most impactful when your app is listed on the Intuit App Marketplace and ready for views. Before listing or upgrading your app, make sure you:
- Polish your description: Focus on the business problem you solve.
- Use high-quality screenshots: Show real use cases and workflows.
- Incorporate customer quotes: Add reviews or testimonials for social proof.
- Track performance: Monitor clicks and installs so you can measure lift post-upgrade.
Visualizing the Silver advantage
| Builder | Silver | |
| Intuit App Marketplace listing | N/A | Allowed |
| Partner branding guide | N/A | Y |
| Self-serve access to Partner Resource Center | N/A | Y |
| Partner Marketing Academy | N/A | Y |
| Demand generation to Intuit App Marketplace and QuickBooks Online Apps Tab | N/A | Y |
| Partner badge (digital download) | N/A | Y |
This isn’t just about looking good. It’s about driving more qualified traffic to your listing, improving conversion rates, and ultimately increasing revenue.
Checklist: Your first 30 days as a Silver partner
Once you upgrade, here’s a quick action plan to take advantage of your new marketing power:
- Update your listing: Refresh copy, screenshots, and keywords to align with higher visibility.
- Use the badge everywhere: Add it to your site, collateral, and social posts to signal credibility.
- Engage with Intuit campaigns: Watch for opportunities in the Partner Resource Center to be featured.
- Track installs: Set a baseline so you can measure the impact of your upgrade.
A smarter way to grow
When customers browse the Intuit App Marketplace, they make decisions fast. Silver tier gives you the essentials to enhance credibility and prepare your app for future growth opportunities. As your customer base grows and active connections increase, you’ll be better positioned to advance to Gold—where dedicated account management and enhanced placement become available.
Get Discovered. Get Chosen. Grow.
Your app deserves to be seen. With Silver tier, you’re not just developing—you’re building a credible brand presence backed by Intuit.
Ready to get discovered?
Sign in now to upgrade to Silver and amplify your growth.