June 30, 2020 | Lisa Rathjens

How to justify your social media ad budget to your boss

Are you part of the marketing team at a startup app company? Perhaps you ARE the team. If so, today’s discussion on why you should budget for social media advertising (and how to justify it to your boss) is for you. Meeting your marketing objectives with social media advertising Using….. Read more

June 27, 2020 | Lisa Rathjens

Alert: Support for IE11 deprecating on September 8, 2020 for Authorization screens

Editor’s note: This article was updated with new information on Aug. 6, 2020. The new deprecation date is September 8, 2020. An important change is coming to browsers when you use OAuth2 for authorizing the QuickBooks Online and/or QuickBooks Payments companies. This is an extension of the details that….. Read more

June 25, 2020 | Lisa Rathjens

What’s new in QuickBooks Online: June 2020

Welcome to another “What’s new in QuickBooks Online,” our ongoing series of new features and improvements. Intuit Developers should review this content to be more aware of the latest enhancements to QuickBooks Online. Just because the sun is out longer and you can work from your patio doesn’t mean you….. Read more

June 23, 2020 | Lisa Rathjens

Lessons learned leading AI teams

Happy International Women in Engineering Day! This day holds special meaning to me. As an Intuit Data Science Leader, as well as a Women in Data Science (WiDS) Tel Aviv….. Read more

June 12, 2020 | Lisa Rathjens

How artificial intelligence is redefining apps

In his recent article, Brian Gorbett talked about demystifying artificial intelligence (AI) and machine learning (ML), proclaiming that every business in the world should be an AI company. In this article, I concur….. Read more

June 4, 2020 | Lisa Rathjens

Helping your team succeed in a remote environment

Working remotely is no longer an option, but a necessity for most people. Veteran remote workers know this brings with it a unique set of challenges. If you’re a developer working exclusively from home for the first time due to the COVID-19 crisis, then I have three simple, effective tips….. Read more