January 19, 2021 | Preeth Madhusudhanan

Review solicitation through Post Interaction Emails

The role of reviews The role of customer reviews is a recurring theme that surfaces every time we talk to QuickBooks® users about considerations that are important when making app purchase decisions. Reviews provide customers with unbiased validation about an app from other users like themselves. This is, in fact,….. Read more

January 12, 2021 | Zackary Hall

Why the Accessibility Tree is key to understanding accessible applications

The Assistive Technology Industry Association (ATiA) defines assistive technology as “any item, piece of equipment, software program, or product system that is used to increase, maintain, or improve the functional capabilities of persons with disabilities.” It’s been….. Read more

January 6, 2021 | Shir Meir Lador

How to avoid conflicts and delays in the AI development process (Part II)

In Part I of my two-part series on avoiding conflicts and delays in AI development, I introduced the first three steps of Intuit’s AI playbook. Today, I’ll walk through the last three steps. When put together, all six steps will….. Read more