June 30, 2020 | Amy Ball

How to justify your social media ad budget to your boss

Are you part of the marketing team at a startup app company? Perhaps you ARE the team. If so, today’s discussion on why you should budget for social media advertising (and how to justify it to your boss) is for you. Meeting your marketing objectives with social media advertising Using….. Read more

June 4, 2020 | Amy Ball

Helping your team succeed in a remote environment

Working remotely is no longer an option, but a necessity for most people. Veteran remote workers know this brings with it a unique set of challenges. If you’re a developer working exclusively from home for the first time due to the COVID-19 crisis, then I have three simple, effective tips….. Read more

April 23, 2020 | Amy Ball

Updating your app card: Appealing to remote workers

Life has changed; due to our environment, more of us are working remotely than ever before. While this presents new challenges in juggling work and home life, one thing that remains constant is a business owner’s need to continue working on their books and remaining as efficiently as possible. Key….. Read more

December 3, 2019 | Amy Ball

From an accountant’s perspective: Why app developers need to understand who their ideal users are

If you develop apps for accountants, then you know the first step in the development process is coming up with the idea. Or is there more to it? According to Megan Tarnow, a Certified QuickBooks ProAdvisor since 2002, a Certified….. Read more

November 21, 2019 | Amy Ball

From an accountant’s perspective: The importance of user-friendly training guides for apps

An app’s user-friendliness is in the eye of the beholder. For example, as a developer of an app for accountants, you know exactly how your app works (as you should—you came up with the great idea in the first place!) and the app, to you, seems pretty darn user friendly... Read more

November 14, 2019 | Amy Ball

Meet members of the Intuit Developer team

Here at Intuit Developer, our team is a diverse group of individuals with a mix of personalities, backgrounds, and interests, all coalescing into a team with a single goal: Supporting you on your quest to build awesome apps within the QuickBooks ecosystem. Curious to know who we actually are? To….. Read more

October 31, 2019 | Amy Ball

The importance of creating an intuitive app UI for accountants

As developers, you know just how busy life is as you pound out the code for your app, and handle a million other tasks each and every day. You also know that accountants and small business folk, the main users of your app, are extremely busy as well. They expect….. Read more

October 24, 2019 | Amy Ball

Why a product roadmap and accountant feedback are critical in app selection and development

With so many apps entering the market every day for accountants to use with their clients, how do you make your app stand above the rest? How do you develop an app that accountants and consumers want to use? Matthew Fulton, co-founder and CTO of….. Read more

October 15, 2019 | Amy Ball

From an accountant’s perspective: How app developers can solve real business problems

What makes an app successful? This is the key question for all developers in the QuickBooks ecosystem, so I recently spoke with Brad Celmainis of Brad Celmainis….. Read more

October 8, 2019 | Amy Ball

Why app developers must focus on customer support for accountants

Have you heard about Intuit’s Design for Delight (D4D)? It’s the idea of falling in love with your customer’s problems, not the solution. I know, seems counterintuitive, but we believe that loving the problem inspires you to find….. Read more