October 18, 2021 | Preeth Madhusudhanan

Connected systems speed customer productivity

The small business software landscape has seen exponential growth in recent years, and with the backdrop of the global pandemic, the shift to the cloud has only accelerated. Based on Intuit® research, small businesses, on average, use four or more apps to run their business. At the heart of it, as….. Read more

January 19, 2021 | Preeth Madhusudhanan

Review solicitation through Post Interaction Emails

The role of reviews The role of customer reviews is a recurring theme that surfaces every time we talk to QuickBooks® users about considerations that are important when making app purchase decisions. Reviews provide customers with unbiased validation about an app from other users like themselves. This is, in fact,….. Read more

February 21, 2019 | Preeth Madhusudhanan

Behind the all-new QuickBooks App Store

Have you noticed that improvements to the QuickBooks app store? Check out the latest improvements and let us know what you think!.. Read more

September 17, 2018 | Preeth Madhusudhanan

QuickBooks App Store Insights: What kinds of apps are QuickBooks customers looking for?

Every small business is different and their needs are diverse. Here are some tips to make your app stand out and catch their attention:.. Read more