Author: Preeth Madhusudhanan

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October 18, 2021 | Preeth Madhusudhanan

Connected systems speed customer productivity

The small business software landscape has seen exponential growth in recent years, and with the backdrop of the global pandemic, the shift to the cloud has only accelerated. Based on Intuit® research, small businesses, on average, use four or more apps to run their business. At the heart of it, as….. Read more

January 19, 2021 | Preeth Madhusudhanan

Review solicitation through Post Interaction Emails

The role of reviews The role of customer reviews is a recurring theme that surfaces every time we talk to QuickBooks® users about considerations that are important when making app purchase decisions. Reviews provide customers with unbiased validation about an app from other users like themselves. This is, in fact,….. Read more