January 21, 2021 | Erik Flowers and Rana Hannoush

Why every company should be doing a Follow Me Home

Imagine this: The year is 1983. You’re at the mall and just purchased this remarkable new household appliance known as the personal computer. It promises to do things that had previously been relegated to paper, pencil, or clumsy pocket calculators. One of the things these new personal computers excel at….. Read more

January 19, 2021 | Preeth Madhusudhanan

Review solicitation through Post Interaction Emails

The role of reviews The role of customer reviews is a recurring theme that surfaces every time we talk to QuickBooks® users about considerations that are important when making app purchase decisions. Reviews provide customers with unbiased validation about an app from other users like themselves. This is, in fact,….. Read more

June 30, 2020 | Amy Ball

How to justify your social media ad budget to your boss

Are you part of the marketing team at a startup app company? Perhaps you ARE the team. If so, today’s discussion on why you should budget for social media advertising (and how to justify it to your boss) is for you. Meeting your marketing objectives with social media advertising Using….. Read more

May 13, 2020 | Bryan Cytron

5 inexpensive social media strategies to promote your app

Building a useful solution that integrates with QuickBooks® Online, and reaching an audience of passionate, engaging users, are the top priorities for Intuit Developers. However, once you’ve built it, “will they come?” There are many ways to promote your app,….. Read more

May 6, 2020 | Bryan Cytron

Successful app marketing techniques for the centennial generation

As an app developer, you’re constantly striving to appeal to as many customers as possible, and while you’ve worked hard to capture the attention of millennials, Gen X, and even the boomers, it’s time to figure out how to market to the centennials. Also known as Gen Z, this group….. Read more

April 23, 2020 | Amy Ball

Updating your app card: Appealing to remote workers

Life has changed; due to our environment, more of us are working remotely than ever before. While this presents new challenges in juggling work and home life, one thing that remains constant is a business owner’s need to continue working on their books and remaining as efficiently as possible. Key….. Read more

January 6, 2020 | Lisa Rathjens

How to grow and retain customers by measuring your app’s Net Promoter Score

Welcome to the second post in a two-part series about the Net Promoter Score (NPS). Our first post explored what NPS is and why it matters to you as a business owner and app developer. In this….. Read more

December 17, 2019 | Lisa Rathjens

Using Net Promoter Score (NPS) to measure customer loyalty for your app

A few months ago, JP shared advice about measuring the success of your app integration. That was all about looking at rates of customer acquisition, tracking and analyzing clicks, and gathering feedback via reviews and support. But, it’s also important….. Read more

December 3, 2019 | Amy Ball

From an accountant’s perspective: Why app developers need to understand who their ideal users are

If you develop apps for accountants, then you know the first step in the development process is coming up with the idea. Or is there more to it? According to Megan Tarnow, a Certified QuickBooks ProAdvisor since 2002, a Certified….. Read more

November 21, 2019 | Amy Ball

From an accountant’s perspective: The importance of user-friendly training guides for apps

An app’s user-friendliness is in the eye of the beholder. For example, as a developer of an app for accountants, you know exactly how your app works (as you should—you came up with the great idea in the first place!) and the app, to you, seems pretty darn user friendly... Read more