January 6, 2020 | Lisa Rathjens

How to grow and retain customers by measuring your app’s Net Promoter Score

Welcome to the second post in a two-part series about the Net Promoter Score (NPS). Our first post explored what NPS is and why it matters to you as a business owner and app developer. In this….. Read more

December 17, 2019 | Lisa Rathjens

Using Net Promoter Score (NPS) to measure customer loyalty for your app

A few months ago, JP shared advice about measuring the success of your app integration. That was all about looking at rates of customer acquisition, tracking and analyzing clicks, and gathering feedback via reviews and support. But, it’s also important….. Read more

December 3, 2019 | Amy Ball

From an accountant’s perspective: Why app developers need to understand who their ideal users are

If you develop apps for accountants, then you know the first step in the development process is coming up with the idea. Or is there more to it? According to Megan Tarnow, a Certified QuickBooks ProAdvisor since 2002, a Certified….. Read more

November 21, 2019 | Amy Ball

From an accountant’s perspective: The importance of user-friendly training guides for apps

An app’s user-friendliness is in the eye of the beholder. For example, as a developer of an app for accountants, you know exactly how your app works (as you should—you came up with the great idea in the first place!) and the app, to you, seems pretty darn user friendly... Read more

October 31, 2019 | Amy Ball

The importance of creating an intuitive app UI for accountants

As developers, you know just how busy life is as you pound out the code for your app, and handle a million other tasks each and every day. You also know that accountants and small business folk, the main users of your app, are extremely busy as well. They expect….. Read more

October 24, 2019 | Amy Ball

Why a product roadmap and accountant feedback are critical in app selection and development

With so many apps entering the market every day for accountants to use with their clients, how do you make your app stand above the rest? How do you develop an app that accountants and consumers want to use? Matthew Fulton, co-founder and CTO of….. Read more

October 15, 2019 | Amy Ball

From an accountant’s perspective: How app developers can solve real business problems

What makes an app successful? This is the key question for all developers in the QuickBooks ecosystem, so I recently spoke with Brad Celmainis of Brad Celmainis….. Read more

October 8, 2019 | Amy Ball

Why app developers must focus on customer support for accountants

Have you heard about Intuit’s Design for Delight (D4D)? It’s the idea of falling in love with your customer’s problems, not the solution. I know, seems counterintuitive, but we believe that loving the problem inspires you to find….. Read more

September 30, 2019 | Amy Ball

4 ways app developers can connect with accountants

So, you’re an app developer who created an awesome app for QuickBooks that solves a major pain point for users. Now, how do you get the word out about your app? Advertising directly to your consumer base, such as through….. Read more

September 4, 2019 | JP Lemoussu

Measuring the success of your app integration

This article is part of a series on how to scale and optimize you app integration on the QuickBooks platform. See Part 1, “Your app integration is a living product –….. Read more