August 14, 2019 | Intuit Developer Team

How to create an email to drive app downloads

Whether you’ve just placed your app on QuickBooks Apps.com or it’s been there for a while and you need to start publicizing it, a launch email to prospective customers can increase views of your app card and drive downloads. To help you create an email that follows proven marketing techniques….. Read more

August 12, 2019 | Intuit Developer Team

Make your app more successful through customer reviews

Customer reviews play a vital role in the marketing of your app. If you ask for them and manage them in the right way, your star rating will rise and more new customers will choose to connect. Along the way, you’ll also benefit from useful insight into how your customers….. Read more

August 12, 2019 | Intuit Developer Team

How to make your app card work harder for you

Your app card is the shop window for your app, so it needs to quickly communicate why a prospective customer should download it. At a glance, a customer should be able to understand not just what it does – but how it will improve their working life... Read more

August 6, 2019 | JP Lemoussu

Your app integration is a living product: Measure it!

This article is part of a series on how to scale and optimize your app integration on the QuickBooks platform. It all started with repeat messages from your head of sales: “Hey, we lost a sale because our software does not integrate with <insert name of popular app> . All….. Read more

July 23, 2019 | Karen Hartsell

Design for Delight: How To Fall In Love With Your Customer’s Problems (And Not The Solution)

The idea of falling in love with your customer’s problem, not the solution, may sound foreign, or even seem backwards. You want to build an app that is customer-focused though, correct? If so, I’d like to make the case for focusing on your customer’s problems. Here at Intuit, this focus….. Read more

January 9, 2019 | Karen Hartsell

Tips on How to Connect Your App to the Right Customers

Apps marketing is an essential step in getting your app in front of the right customers. Today, we have some practical tips that can help you with the process. Find out more.. Read more

September 17, 2018 | Preeth Madhusudhanan

QuickBooks App Store Insights: What kinds of apps are QuickBooks customers looking for?

Every small business is different and their needs are diverse. Here are some tips to make your app stand out and catch their attention:.. Read more

December 19, 2017 | admin

Metatags on your app card help your app be seen

Customers are often looking for apps that are actually on Apps.com, but they can't easily find the app via the search. Find out how metatags on your app card can help your app be seen... Read more

November 16, 2017 | Jarred Keneally

Disruptive Business Models

At the Intuit Developer group, our lifeblood is developers creating awesome solutions for QuickBooks customers. When we spend time with our small business (SMB) customers, we see that one of their biggest barriers to app adoption is the resistance to signing up for yet another monthly bill... Read more

October 10, 2017 | admin

Tips and Tricks: App Card Updates and How to Take Advantage of Them

Today we're going to take a look at some of the recently announced QuickBooks App Store app card updates and also talk about some tips that we have for making these app cards more effective for promoting your apps. David Leary also covered this topic at his Friday Hangout on September 22, 2017 below... Read more