June 30, 2020 | Amy Ball

How to justify your social media ad budget to your boss

Are you part of the marketing team at a startup app company? Perhaps you ARE the team. If so, today’s discussion on why you should budget for social media advertising (and how to justify it to your boss) is for you. Meeting your marketing objectives with social media advertising Using….. Read more

May 13, 2020 | Bryan Cytron

5 inexpensive social media strategies to promote your app

Building a useful solution that integrates with QuickBooks® Online, and reaching an audience of passionate, engaging users, are the top priorities for Intuit Developers. However, once you’ve built it, “will they come?” There are many ways to promote your app,….. Read more

May 6, 2020 | Bryan Cytron

Successful app marketing techniques for the centennial generation

As an app developer, you’re constantly striving to appeal to as many customers as possible, and while you’ve worked hard to capture the attention of millennials, Gen X, and even the boomers, it’s time to figure out how to market to the centennials. Also known as Gen Z, this group….. Read more

April 23, 2020 | Amy Ball

Updating your app card: Appealing to remote workers

Life has changed; due to our environment, more of us are working remotely than ever before. While this presents new challenges in juggling work and home life, one thing that remains constant is a business owner’s need to continue working on their books and remaining as efficiently as possible. Key….. Read more

January 6, 2020 | Lisa Rathjens

How to grow and retain customers by measuring your app’s Net Promoter Score

Welcome to the second post in a two-part series about the Net Promoter Score (NPS). Our first post explored what NPS is and why it matters to you as a business owner and app developer. In this….. Read more

December 17, 2019 | Lisa Rathjens

Using Net Promoter Score (NPS) to measure customer loyalty for your app

A few months ago, JP shared advice about measuring the success of your app integration. That was all about looking at rates of customer acquisition, tracking and analyzing clicks, and gathering feedback via reviews and support. But, it’s also important….. Read more

December 3, 2019 | Amy Ball

From an accountant’s perspective: Why app developers need to understand who their ideal users are

If you develop apps for accountants, then you know the first step in the development process is coming up with the idea. Or is there more to it? According to Megan Tarnow, a Certified QuickBooks ProAdvisor since 2002, a Certified….. Read more

November 21, 2019 | Amy Ball

From an accountant’s perspective: The importance of user-friendly training guides for apps

An app’s user-friendliness is in the eye of the beholder. For example, as a developer of an app for accountants, you know exactly how your app works (as you should—you came up with the great idea in the first place!) and the app, to you, seems pretty darn user friendly... Read more

October 31, 2019 | Amy Ball

The importance of creating an intuitive app UI for accountants

As developers, you know just how busy life is as you pound out the code for your app, and handle a million other tasks each and every day. You also know that accountants and small business folk, the main users of your app, are extremely busy as well. They expect….. Read more

October 24, 2019 | Amy Ball

Why a product roadmap and accountant feedback are critical in app selection and development

With so many apps entering the market every day for accountants to use with their clients, how do you make your app stand above the rest? How do you develop an app that accountants and consumers want to use? Matthew Fulton, co-founder and CTO of….. Read more