October 15, 2019 | Amy Ball

From an accountant’s perspective: How app developers can solve real business problems

What makes an app successful? This is the key question for all developers in the QuickBooks ecosystem, so I recently spoke with Brad Celmainis of Brad Celmainis….. Read more

October 8, 2019 | Amy Ball

Why app developers must focus on customer support for accountants

Have you heard about Intuit’s Design for Delight (D4D)? It’s the idea of falling in love with your customer’s problems, not the solution. I know, seems counterintuitive, but we believe that loving the problem inspires you to find….. Read more

September 30, 2019 | Amy Ball

4 ways app developers can connect with accountants

So, you’re an app developer who created an awesome app for QuickBooks that solves a major pain point for users. Now, how do you get the word out about your app? Advertising directly to your consumer base, such as through….. Read more

September 4, 2019 | JP Lemoussu

Measuring the success of your app integration

This article is part of a series on how to scale and optimize you app integration on the QuickBooks platform. See Part 1, “Your app integration is a living product –….. Read more

August 13, 2019 | Intuit Developer Team

How to make your app card work harder for you

Your app card is the shop window for your app, so it needs to quickly communicate why a prospective customer should download it. At a glance, they should be able to understand not just what it does – but how it will improve their working life... Read more

August 13, 2019 | Intuit Developer Team

How to create an email to drive app downloads

Whether you’ve just placed your app on QuickBooks Apps.com or it’s been there for a while and you need to start publicizing it, a launch email to prospective customers can increase views of your app card and drive downloads. To help you create an email that….. Read more

August 12, 2019 | Intuit Developer Team

Make your app more successful through customer reviews

Customer reviews play a vital role in the marketing of your app. If you ask for reviews and manage them in the right way, your star rating will rise and more new customers will choose to connect. Along the way, you’ll also benefit from useful insight into how your customers….. Read more

August 6, 2019 | JP Lemoussu

Your app integration is a living product: Measure it!

This article is part of a series on how to scale and optimize your app integration on the QuickBooks platform. Be sure to read Part 2: “Measuring the success of your app integration.” It….. Read more

July 23, 2019 | Karen Hartsell

Design for Delight: How To Fall In Love With Your Customer’s Problems (And Not The Solution)

The idea of falling in love with your customer’s problem, not the solution, may sound foreign, or even seem backwards. You want to build an app that is customer-focused though, correct? If so, I’d like to make the case for focusing on your customer’s problems. Here at Intuit, this focus….. Read more

January 9, 2019 | Karen Hartsell

Tips on How to Connect Your App to the Right Customers

Apps marketing is an essential step in getting your app in front of the right customers. Today, we have some practical tips that can help you with the process. Find out more.. Read more