QuickBooks App Store Insights: What kinds of apps are QuickBooks customers looking for?

Every small business is different and their needs are diverse. They want apps that help them save time, work smart, and accomplish more while doing less.  By listing your app on the QuickBooks App Store, you’ve put yourself in front of the perfect target audience. Here are some tips to make your app stand out and catch their attention:

  • 43% of site visitors go immediately to search boxes (Forrester research study). We see a similar pattern playing out in the QuickBooks App Store. So make sure your app listing has meta tags that are relevant and effective. Nothing like not showing up when a customer is looking for just what you have!
  • An overwhelming number of customers we spoke to mentioned going straight to reviews when evaluating an app. Build great integrations, but also encourage customers to rate your app. It matters! Need tips on how? Check our blog post on getting customers to write reviews for your application.
  • There are a few types of people in this world.There’s the “I prefer videos. I search YouTube for how others are using it and that’s helpful.” (Albert), and “I don’t watch videos” (Scott) and of course, there’s probably a few in between! These two customers browse app listing pages differently. Since preferences vary from person to person, don’t take a chance on missing the Alberts of the world. Include a great video in your app listing.
  • It’s not a surprise that multiple customers mentioned price as the most important factor when choosing an app. Keep your pricing plans simple, highlight your starting price and clearly callout your free trial duration.
  • Customers want to quickly assess if a particular app is right for them. Be clear about who you serve and what your app does, including how it works with QuickBooks. A clear message is a decision made faster.

We hope you find these tips helpful and take the time to implement them on your app card!

Intuit Developer






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