Your app card is the shop window for your app, so it needs to quickly communicate why a prospective customer should download it.
At a glance, they should be able to understand not just what it does – but how it will improve their working life.
Here’s a good example
Make your description highly customer-focussed
Why should they buy it? What problem will it solve? What new thing will it help them do? Or will it make an everyday task easier?
Think about how it will improve the way they work. Be really specific. People should be able to instantly recognize why they should consider your app. They will be scanning through lots of app banners on the store, what will jump out at them?
A good app description example
A short snappy description of what the user can do if they download LivePlan.
Use video to show them what they’re missing
Video works well
Use a screen recording or animation to explain and entice.
Insert screen grabs to highlight key features
Use screen grabs wisely
Make the overview comprehensive yet easy to read
Then review the words under each subhead. You should only have a small paragraph (around 40 to 80 words) under each. Bite sized chunks of information are much easier to digest.
Make each paragraph about the reader
When you’re evaluating your overview text, try rewriting the way you explain features to include the word ‘you’ as much as possible. For example: ‘so you can’, ‘this allows you to’, ‘you don’t have to’, ‘the insights you need’.
This helps the reader imagine themselves using your app and enables you to include the positive outcome – in terms of time, cost, ease of use or other benefit.
Finally, always take time to carefully check your text for spelling mistakes or other errors, as these can make people worry about the quality of the app itself.