November 1, 2021 | Lisa Rathjens

Intuit to acquire Mailchimp

Editor’s note: The acquisition of Mailchimp was completed on Nov. 1, 2021. Visit the QuickBooks blog for the latest information. Intuit® is acquiring Mailchimp, a leader in customer engagement….. Read more

January 21, 2021 | Lisa Rathjens

Why every company should be doing a Follow Me Home

Imagine this: The year is 1983. You’re at the mall and just purchased this remarkable new household appliance known as the personal computer. It promises to do things that had previously been relegated to paper, pencil, or clumsy pocket calculators. One of the things these new personal computers excel at….. Read more

September 17, 2020 | Lisa Rathjens

The top technical podcasts for developers

Love them or hate them, podcasts are here to stay. On a variety of topics of varying lengths and generally available on-demand, they’re an easy way to stay on top of the latest and greatest in your industry. As a developer, you have your pick of technical podcasts. According to….. Read more

June 30, 2020 | Lisa Rathjens

How to justify your social media ad budget to your boss

Are you part of the marketing team at a startup app company? Perhaps you ARE the team. If so, today’s discussion on why you should budget for social media advertising (and how to justify it to your boss) is for you. Meeting your marketing objectives with social media advertising Using….. Read more

May 13, 2020 | Lisa Rathjens

5 inexpensive social media strategies to promote your app

Building a useful solution that integrates with QuickBooks® Online, and reaching an audience of passionate, engaging users, are the top priorities for Intuit Developers. However, once you’ve built it, “will they come?” There are many ways to promote your app,….. Read more

May 6, 2020 | Lisa Rathjens

Successful app marketing techniques for the centennial generation

As an app developer, you’re constantly striving to appeal to as many customers as possible, and while you’ve worked hard to capture the attention of millennials, Gen X, and even the boomers, it’s time to figure out how to market to the centennials. Also known as Gen Z, this group….. Read more

January 6, 2020 | Lisa Rathjens

How to grow and retain customers by measuring your app’s Net Promoter Score

Welcome to the second post in a two-part series about the Net Promoter Score (NPS). Our first post explored what NPS is and why it matters to you as a business owner and app developer. In this….. Read more

October 31, 2019 | Lisa Rathjens

The importance of creating an intuitive app UI for accountants

As developers, you know just how busy life is as you pound out the code for your app, and handle a million other tasks each and every day. You also know that accountants and small business folk, the main users of your app, are extremely busy as well. They expect….. Read more

October 24, 2019 | Lisa Rathjens

Why a product roadmap and accountant feedback are critical in app selection and development

With so many apps entering the market every day for accountants to use with their clients, how do you make your app stand above the rest? How do you develop an app that accountants and consumers want to use? Matthew Fulton, co-founder and CTO of….. Read more

October 15, 2019 | Lisa Rathjens

From an accountant’s perspective: How app developers can solve real business problems

What makes an app successful? This is the key question for all developers in the QuickBooks ecosystem, so I recently spoke with Brad Celmainis of Brad Celmainis….. Read more