October 15, 2019 | Amy Ball

From an accountant’s perspective: How app developers can solve real business problems

What makes an app successful? This is the key question for all developers in the QuickBooks ecosystem, so I recently spoke with Brad Celmainis of Brad Celmainis….. Read more

October 8, 2019 | Amy Ball

Why app developers must focus on customer support for accountants

Have you heard about Intuit’s Design for Delight (D4D)? It’s the idea of falling in love with your customer’s problems, not the solution. I know, seems counterintuitive, but we believe that loving the problem inspires you to find….. Read more

September 30, 2019 | Amy Ball

4 ways app developers can connect with accountants

So, you’re an app developer who created an awesome app for QuickBooks that solves a major pain point for users. Now, how do you get the word out about your app? Advertising directly to your consumer base, such as through….. Read more

August 13, 2019 | Intuit Developer Team

How to make your app card work harder for you

Your app card is the shop window for your app, so it needs to quickly communicate why a prospective customer should download it. At a glance, they should be able to understand not just what it does – but how it will improve their working life... Read more

August 13, 2019 | Intuit Developer Team

How to create an email to drive app downloads

Whether you’ve just placed your app on QuickBooks Apps.com or it’s been there for a while and you need to start publicizing it, a launch email to prospective customers can increase views of your app card and drive downloads. To help you create an email that….. Read more

August 12, 2019 | Intuit Developer Team

Make your app more successful through customer reviews

Customer reviews play a vital role in the marketing of your app. If you ask for reviews and manage them in the right way, your star rating will rise and more new customers will choose to connect. Along the way, you’ll also benefit from useful insight into how your customers….. Read more

January 9, 2019 | Karen Hartsell

Tips on How to Connect Your App to the Right Customers

Apps marketing is an essential step in getting your app in front of the right customers. Today, we have some practical tips that can help you with the process. Find out more.. Read more

August 1, 2017 | admin

Keep Your QuickBooks App Card Shiny, Part 2

Last month, I shared several tips for keeping your app card up to date as well as some best practices for responding to reviews. This month, we’re going back to the basics: communicating what your app does and how it will improve the life of a small business... Read more

June 22, 2017 | admin

Keep Your QuickBooks App Card Shiny

Congrats! Your app’s integration with QuickBooks Online finally launched on the QuickBooks App Store. While you should definitely take a moment to celebrate this accomplishment, there is still work to be done... Read more

June 21, 2016 | Annie Terry

$100K Small Business App Showdown Contest Leaders Are Pushing Ahead!

Early May, we launched the Small Business App Showdown, a $100K contest for applications that publish their app on the QuickBooks App Store between 1/1/16 and 8/15/16. The contest is off to a great start and our leaders are already pushing ahead... Read more