Category: Marketing Tips
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App Cards Update
Intuit Developer is excited to launch a new and improved way to fill out your QuickBooks App Store app cards. We’ve simplified the process, and the new changes will make sure that your apps are properly marketed to the customers who want them.
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Keep Your QuickBooks App Card Shiny, Part 2
Last month, I shared several tips for keeping your app card up to date as well as some best practices for responding to reviews. This month, we’re going back to the basics: communicating what your app does and how it will improve the life of a small business.
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Design 4 Delight: How to make your app stand out in the Intuit App Store
At Intuit we use design thinking to deeply understand our customers and solve their problems through our design principles: Design 4 Delight and Customer Driven Innovation. These simple principles that help us solve customer problems in delightful ways are equally accessible to you. In order to help developers continue their success and offer integrations that customers love, we’ve created a list of ways that will continue to delight those who use your current products or ones you plan to build.
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Keep Your QuickBooks App Card Shiny
Congrats! Your app’s integration with QuickBooks Online finally launched on the QuickBooks App Store. While you should definitely take a moment to celebrate this accomplishment, there is still work to be done.
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Countdown is on: ONLY 2 months left to enter to win $100,000!
Time is running out to enter the Small Business App Showdown! If your app is published on Apps.com between 8/16/16 and 8/15/17, you are eligible to compete to win $100,000, but you have to enter the contest.
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The Key to Building a Killer App for QuickBooks Online (including an idea for a new app)
What does it take to build a successful app? This, quite literally, could be a million-dollar question, even a multi-million-dollar question. But what does success or “killer” really mean? For most developers, it means billable customers outpacing expenses… or maybe it’s just about the connections. Let me offer my point of view on the keys to building a killer app on the QuickBooks platform.
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Creating a customer email campaign
There are many ways to contact and interact with your customers — Twitter, Facebook, Instagram, Slack, Meetups, etc. — but not all of your customers are active in all of those channels. Chances are very good, though, that they all check their email from time to time.
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Introducing: Personalized App Recommendations for QuickBooks Online
The App Store team spent the past months refining a personalized app recommendation engine as the best way to help our Intuit developer base grow their business. This personalized experience is produced in the Apps tab view for every subscriber of QuickBooks Online.
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Getting customers to write reviews for your app
You’ve built your QuickBooks integration and published your app on the QuickBooks app store at Apps.com. Your marketing campaigns have begun. Do you know some of your best marketers are the customers who love your app? The great reviews your customers write for your app are a big influencer in how other customers shop.
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Use Social Media to Promote your Application
Want to top the Leaderboard for the $100,000 Small Business App Showdown? Do you need help activating your customers and community? Want to promote that awesome application you built to find more customers? We can help you! Through a combination of tricks and tips from the Intuit Developer team PLUS links to subject matter experts, we’ll help get you there.