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Category: Marketing Tips

  • Disruptive Business Models

    Disruptive Business Models

    At the Intuit Developer group, our lifeblood is developers creating awesome solutions for QuickBooks customers. When we spend time with our small business (SMB) customers, we see that one of their biggest barriers to app adoption is the resistance to signing up for yet another monthly bill.

  • Tips and Tricks:  App Card Updates and How to Take Advantage of Them

    Tips and Tricks: App Card Updates and How to Take Advantage of Them

    Today we’re going to take a look at some of the recently announced QuickBooks App Store app card updates and also talk about some tips that we have for making these app cards more effective for promoting your apps. David Leary also covered this topic at his Friday Hangout on September 22, 2017 below.

  • Obtaining, Tracking and Responding to Reviews of Your App

    Obtaining, Tracking and Responding to Reviews of Your App

    We know that our customers rely on a wide range of resources when they consider connecting a new app to their QuickBooks. However, one that continues to remain top of mind is App Reviews. Here are three tips for being proactive, informed, and engaged with reviews on your app.

  • App Cards Update

    App Cards Update

    Intuit Developer is excited to launch a new and improved way to fill out your QuickBooks App Store app cards. We’ve simplified the process, and the new changes will make sure that your apps are properly marketed to the customers who want them.

  • Keep Your QuickBooks App Card Shiny, Part 2

    Keep Your QuickBooks App Card Shiny, Part 2

    Last month, I shared several tips for keeping your app card up to date as well as some best practices for responding to reviews. This month, we’re going back to the basics: communicating what your app does and how it will improve the life of a small business.

  • Design 4 Delight: How to make your app stand out in the Intuit App Store

    At Intuit we use design thinking to deeply understand our customers and solve their problems through our design principles: Design 4 Delight and Customer Driven Innovation. These simple principles that help us solve customer problems in delightful ways are equally accessible to you. In order to help developers continue their success and offer integrations that customers love, we’ve created a list of ways that will continue to delight those who use your current products or ones you plan to build.

  • Keep Your QuickBooks App Card Shiny

    Keep Your QuickBooks App Card Shiny

    Congrats! Your app’s integration with QuickBooks Online finally launched on the QuickBooks App Store. While you should definitely take a moment to celebrate this accomplishment, there is still work to be done.

  • Countdown is on: ONLY 2 months left to enter to win $100,000!

    Time is running out to enter the Small Business App Showdown! If your app is published on Apps.com between 8/16/16 and 8/15/17, you are eligible to compete to win $100,000, but you have to enter the contest.

  • The Key to Building a Killer App for QuickBooks Online (including an idea for a new app)

    The Key to Building a Killer App for QuickBooks Online (including an idea for a new app)

    What does it take to build a successful app? This, quite literally, could be a million-dollar question, even a multi-million-dollar question. But what does success or “killer” really mean? For most developers, it means billable customers outpacing expenses… or maybe it’s just about the connections. Let me offer my point of view on the keys to building a killer app on the QuickBooks platform.