Category: Marketing Tips
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Using Net Promoter Score (NPS) to measure customer loyalty for your app
A few months ago, JP shared advice about measuring the success of your app integration. That was all about looking at rates of customer acquisition, tracking and analyzing clicks, and gathering feedback via reviews and support. But, it’s also important to measure the loyalty of your customers. Will your customers stay with you through the […]
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From an accountant’s perspective: Why app developers need to understand who their ideal users are
If you develop apps for accountants, then you know the first step in the development process is coming up with the idea. Or is there more to it? According to Megan Tarnow, a Certified QuickBooks ProAdvisor since 2002, a Certified Nonprofit Accounting Professional (CNAP), and founder of Mobius Group—an accounting company for nonprofits—the first step […]
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From an accountant’s perspective: The importance of user-friendly training guides for apps
An app’s user-friendliness is in the eye of the beholder. For example, as a developer of an app for accountants, you know exactly how your app works (as you should—you came up with the great idea in the first place!) and the app, to you, seems pretty darn user friendly. However, if the people using […]
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The importance of creating an intuitive app UI for accountants
As developers, you know just how busy life is as you pound out the code for your app, and handle a million other tasks each and every day. You also know that accountants and small business folk, the main users of your app, are extremely busy as well. They expect apps to be easy to […]
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Why a product roadmap and accountant feedback are critical in app selection and development
With so many apps entering the market every day for accountants to use with their clients, how do you make your app stand above the rest? How do you develop an app that accountants and consumers want to use? Matthew Fulton, co-founder and CTO of Parkway Business Solutions, has a set of questions that he […]
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From an accountant’s perspective: How app developers can solve real business problems
What makes an app successful? This is the key question for all developers in the QuickBooks ecosystem, so I recently spoke with Brad Celmainis of Brad Celmainis Accounting Solutions to get an accountant’s perspective. He offered some great advice on developing apps for accountants, and he used his favorite QuickBooks Online app as an example […]
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Why app developers must focus on customer support for accountants
Have you heard about Intuit’s Design for Delight (D4D)? It’s the idea of falling in love with your customer’s problems, not the solution. I know, seems counterintuitive, but we believe that loving the problem inspires you to find the best—not just the most convenient—solution. There’s more to it, but the takeaway for you as an […]
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4 ways app developers can connect with accountants
So, you’re an app developer who created an awesome app for QuickBooks that solves a major pain point for users. Now, how do you get the word out about your app? Advertising directly to your consumer base, such as through QuickBooks Apps.com, is one way to make it happen. Another key marketing path is to […]
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Measuring the success of your app integration
This article is part of a series on how to scale and optimize you app integration on the QuickBooks platform. See Part 1, “Your app integration is a living product – measure it.” In this article, we go through useful metrics to measure the health of a platform integration. Your preferred metrics may vary depending […]
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How to make your app card work harder for you
Your app card is the shop window for your app, so it needs to quickly communicate why a prospective customer should download it. At a glance, they should be able to understand not just what it does – but how it will improve their working life. Here’s a good example Make your description highly customer-focussed […]